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ADINKRA SYMBOL
The Asante people living in the modern African countries of Ghana and the Ivory Coast, stamp Adinkra symbols on cloth. Each of the stylized motifs has a name and meaning based on a proverb or historical legend. The shapes of humans, animals, plants, and objects inspired the geometric forms of the symbols.
The word "adinkra" means goodbye, and became the name of the hand-printed patterns because originally leaders wore the cloth only for funerals. Today Adinkra cloth is widely worn at social occasions in Ghana and the symbols are used to decorate objects.
The Adinkra symbol named "Nkyin kyin" (shown above) was chosen to represent the business school because it is associated with change and transformation. The purpose of the business school is help students change themselves into effective leaders in both the business world and the community. Also the global economic environment is dynamic and leaders play many different roles in the course of managing employees as well as relationships with suppliers and customers.
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