Advertising, one of several marketing tools, is used to communicate the university's brand and to promote activities and events.
The marketing office works with divisions, schools, departments, programs and units to create advertising strategy and advertisements for traditional and digital media. The Director of Marketing functions to:
- Manage creation of print, broadcast and web advertisements for the university
- Develop and implement an advertising plan for the university to support student recruitment, fundraising and major university events
- Approve advertisements created by divisions, departments, schools and programs
- Manage media buys for the university