Logos and Marks

University Logos and Marks


Our logos identify who we are. Consistent usage strengthens the brand. Our brand reflects everything that we do, what we promise, and what you can expect of us.

NOTE:  All University logos designed for divisions, departments, units, programs, initiatives must be approved by Office of Communications and Marketing (CAM) before they are used on any print or electronic communications. Please contact the Office of Communications and Marketing, cam@ecsu.edu , if you would like assistance in creating a logo design or to begin the design review process. 



Institutional Logo (Primary)

The new signature mark, designed in Keplar font – a modern typeface known for its elegance and warmth – begins with a depiction of Lane Hall, the oldest building on campus and stands upon the words Founded 1891, symbolizing an institution that continues to flourish, does not forget its beginnings, and is rooted in history and tradition.


The primary logo should be used on all external communications and on internal communications. Use the logo artwork exactly as it’s given. Do not make up a
logo yourself! Never manipulate the logo. Do not change the type, the colors, or the rules around it. Do not redraw it, distort it, or add anything to it.

Choose a file type.

Download JPEG

Download PNG

Download PNG-Smaller version

Download EPS

Downland White JPEG




The institution’s mascot, the Viking, historically is known for growing through constant discovery and triumph of new territories. Similar to the ECSU Viking, many people come to the institution to teach, learn, or discover; however, they depart from the institution equipped with invaluable skills and supported by a network of family, friends and community. The tagline, “Come to Discover. Leave to Conquer.,” exemplifies this journey.


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Download JPEG

Download PNG

Download EPS

Download White JPEG






Institutional  Logo (Formal)

 formal logo


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Download JPEG

Download PNG

Download White JPEG


 Institutional Logo (Extreme Horizontal)logo


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Download JPEG (small version)

Download JPEG

Download EPS

Download JPEG White


University Seal



The University Seal is used ONLY for formal academic ceremonies, legal applications, diplomas and official certificates typically issued by the Office of the Chancellor or the Chancellor's designee. It is not a symbol for publicizing, marketing, advertising or branding the university or any university programs/activities. The institutional logo should be used for those purposes.

Events Include: Commencement, Founders Day, Convocations



Athletic Logo (Viking Head)

Viking Head Logo blue

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viking head logo black

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 ECSU blue

PMS 286

C: 100, M: 67, Y: 0, K: 2

# 0039A6

R: 0, G: 57, B: 166

 ECSU red

PMS 200

C: 3, M: 100, Y: 66, K: 12

# B71234

R:183, G: 18, B: 52

 ECSU grey

PMS 421

C: 31, M: 21, Y: 25, K: 0

# B1B9B7

R:177, G: 185, B: 183

 Process Black

Process Black

C: 0, M: 0, Y: 0, K: 100

# 000000

R:0, G: 0, B: 0

The official colors of ECSU are royal blue and white with an accent of red. The exact colors are specified using the Pantone Matching System (PMS). Viking blue (royal blue) is PMS 286. White has no PMS number. The red accent is PMS 200. University colors should be matched to official PMS color chips. Colors on computer monitors or color copies may not be correct.

Gray and black are the complementary or supporting colors that may be used.


Allows you to 'color match' specific colors when a design enters the production stage—regardless of the equipment used to produce the color.


Short for cyan, magenta, yellow, and black. Often referred to as the "four color process," this subtractive color model is used in digital and offset color printing.


Short for red, green and blue. Used in video displays such as television, computers and pda displays.

Black & White

When used in black and white formats the university's logo is solid black or reversed out in white.