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Course Descriptions

Business Administration Program

Each of the courses described below is intended to present a transformational experience for the students. Business Administration courses are typically taken by students majoring in Business Administration or Accounting. Courses in the specific disciplines, beyond those at the principles level, are normally taken by students concentrating in that area. In addition to the courses listed in Management Information Systems, students may also take ACCT 440, Accounting Information Systems, as part of their concentrations. The description for that course is found with the accounting courses.

Business Administration | Economics & Finance | Management | Management Information Systems | Marketing

Business Administration

BUAD 115 -- Introduction to Business (3) (F, S, SS)
This introductory course surveys the various disciplines within business and provides exposure to current issues such as globalization, entrepreneurial management, diversity, and ethics. The importance of the business sector on the dynamic market-driven economy is emphasized. It serves as an introductory course to the field of business and is a PREREQUISITE to all other business courses.

BUAD 190 -- Management Information Systems I (3) (F, S, SS)
The course emphasizes personal productivity concepts using functions and features in business computer software including Operating Systems, Internet, WEB and E-commerce; Word-processing, Spreadsheets, Database Management Systems and Presentation Graphics. Students learn to apply information technologies to problem situations and to design and use small information systems for individuals and groups. Pre-requisite: Pre-business or Pre-Accounting majors or permission of the instructor. Students enrolled in the class must purchase the workbook.

BUAD 200 -- Business Communication (3) (F, S, SS)
Emphasizes and enhances the importance of communication skills in the business world. It identifies and reviews the foundations of communication for business - listening, speaking, writing, and reading. Builds communication skills with technologies and practical business applications and by developing intercultural communication skills for the global business community. Prerequisite: BUAD 115 and GE 103.

BUAD 240 -- Ethics (3) (F, S, SS)
Course covers the theories of both ethics and the practice of ethical leadership in dynamic business environment. Prerequisites: MNGT 221, ACCT 220, MRKT 231.

BUAD 241 -- Business Law (3) (F, S, SS)
Study of law and its application to business and business transactions. This is a survey course designed to familiarize today's business student with the legal process, specific laws, and the legal reality facing businesspeople in the increasingly diverse and complex workplace. Prerequisite: BUAD 115

BUAD 260 -- Career Development Seminar (1) (F, S, SS)
This seminar covers resume writing, job preparation, and interviewing techniques, graduate and professional school preparation, test-taking skills, and related career development issues. Guests from the world of practice will be invited as presenters. Prerequisite: BUAD 115.

BUAD 322 -- Entrepreneurship: Business Ownership & Control (3) (F, S, SS)
Course covers how to start a new enterprise and the requirements for its successful operation. Topics include the legal forms of organizations, financing, risks, and operations in small business. Emphasis is on the development, presentation, and use of the business plan. Prerequisites: Business Administration or Accounting major, ECON 202, MNGT 221, and MRKT 231, or permission of department chair.

BUAD 360 -- Quantitative Methods for Business and Economics (3) (F, S, SS)
Exploration of mathematical techniques used in economics and business management with emphasis on applies problems, and relationship between technique and theory. Prerequisites: Business Administration or Accounting major and ECON 260 or permission of department chair.

BUAD 365 -- Business Research and Report Writing (3) (F, S)
Comprehensive techniques of business reporting which include surveying markets, summarizing findings, and writing analytical and informative reports. Prerequisites: Business Administration or Accounting major and ECON 260 or permission of department chair.

BUAD 421 -- Production/ Operations Management (3) (F, S)
Principles and techniques underlying production and operations management. Topics include inventory/materials control, quality control, production methods and control, facilities, and supply chain management. These topics will be integrated using a systems approach to organizations' operations. Prerequisites: Business Administration or Accounting major and MNGT 221, MRKT 231, BUAD 360, or permission of department chair.

BUAD 424 -- High-Tech Businesses (3) (S)
Developing innovation in high technology businesses, financing and venture capitalism role, start up, operations, and harvest. Prerequisites: Business Administration or Accounting major and BUAD 322, or permission of department chair.

BUAD 425 -- Franchise Selection, Training, Financing, & Operations (3) (F)
The course is a survey of franchises, royalties and fees, legal implications of franchising, selection among franchise opportunities, franchise application process, franchise training, and operations. Prerequisites: Business Administration or Accounting major and BUAD 322, or permission of department chair.

BUAD 455 -- Strategic Management (3) (F, S, SS)
The course is a Capstone course that examines the managerial tasks of developing and implementing both domestic and international organizational strategies. This is a case method course. Cases used from the text and from current business situations. Students will learn how to apply the tools of analysis and critical thinking to the strategic challenges managers face. Prerequisites: All Business Administration or Accounting major, senior standing, BFIN 311, MNGT 221, and MRKT 231, or permission of department chair.

BUAD 456 -- International Business (3) (F, S, SS)
This course is a study and investigation of environmental, policy making, and cultural aspects of international business with focuses on business and managerial implications of each issue on the actual practice of international business. Many issues in international business are complex; they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, and social settings. Prerequisites: Business Administration or Accounting major, senior standing, BFIN 311, MNGT 221, MRKT 231, or permission of department chair.

BUAD 490 -- Internship I (3) (F, S, SS)
Develops student awareness of the business environment, the real world of work as it relates to their majors, providing visibility and hands-on experience in various business settings, stimulating entrepreneurship, and exploring various business and career opportunities. May require weekly class attendance. Requires working 150 hours to earn 3 semester hours credit. Only 6 hours of internship credit (BUAD 490 or BUAD 491) may be applied toward graduation requirements. Prerequisites: Business Administration or Accounting major, BUAD 260, junior or senior standing, and permission of the Dean or Internship Coordinator.

BUAD 491 -- Internship II (6) (F, S, SS)
Intended for full-time interns. Emphasis is on developing student awareness of the business environment, the real world of work as it relates to their majors, providing visibility and hands-on-experience in various business settings, stimulating entrepreneurship, and exploring various business and career opportunities. Students may be required to attend weekly classes and must work 300 hours to earn 6 semester hours credit. NOTE: Only 6 hours of internship credit (BUAD 490 or BUAD 491) may be applied toward graduation requirements. Prerequisites: Business Administration or Accounting major, BUAD 260, junior or senior standing, and permission of the Dean or Internship Coordinator.

BUAD 495 -- Independent Studies (3) (F, S, SS)
The course allows students to explore topics of current interest or specialized research topics under the guidance of a faculty advisor. Course topics are intended to be flexible and creative, varying from semester to semester. Prerequisites: Business Administration or Accounting major, junior or senior standing with overall average of at least 2.75. Consent of Dean and permission of instructor required.

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Economics & Finance

ECON 201 -- Principles of Economics I (3) (F, S, SS)
An introduction to macroeconomics including a study of economic institutions and relationships in society. Resource allocation, the market system, national income accounting and analysis, the banking system, and monetary and fiscal policy are analyzed and discussed. Prerequisite: Partially fulfils GE requirement in Social & Behavioral sciences.

ECON 201H -- Principles of Economics I Honors (3) (F, S)
An introduction to macroeconomics including the economic system as a whole. Covers aggregate economic relationships and institutions, discusses and analyze resource allocation, the market system, national income measurement, the banking system, monetary and fiscal policy, inflation, recession, economic growth and international exchange markets in the context of a private enterprise system. Prerequisite: Honors program membership or Permission of Department Chairperson.

ECON 202 -- Principles of Economics II (3) (F, S, SS)
An introduction to microeconomics including a study of the individual firm, supply and demand, market structures, the pricing of resources, and the theory of distribution. Contemporary economic problems such as the farm problem, market structures and the public interest, and international trade are discussed. Prerequisite: ECON 201.

ECON 260 -- Business/Economics Statistics (3) (F, S)
Statistical methods including measures of central tendency, and dispersion, sampling, probability and regression analysis. Prerequisites: Business Administration, Accounting, Sports Management, Physical Education or Aviation Science Major, ECON 201 and GE 115, or permission of department chair.

ECON 318 -- Money, Credit, and Banking (3) (S)
Study of subject from viewpoint of the businessman, banker, and the public. Examines development and present status of the American money market, credit controls, monetary policy, debt management, and monetary theory. Prerequisites: Business Administration Major, ECON 201, and ECON 202, or permission of department chair.

ECON 376 -- Public Finance (3) (F, S)
Public expenditures, federal and state revenue systems, financial administration, budgeting and public debt management. Prerequisites: Business major, ECON 201, and ECON 202, or permission of department chair.

ECON 398 -- Special Topics in Economics (3) (F, S, SS)
Topics of special interest to business students may be offered, or there is a request by a group of students for a specific course not otherwise available. The students conduct study of these topics as business electives. Prerequisites: Business Administration major, junior standing and permission of the instructor.

ECON 455 -- International Economics (3) (S)
Analysis of flow of goods and services between countries and financial aspects of international trade. Includes benefits from trade, restraint of trade, terms of trade, financial trade, and the balance of payments analysis. Prerequisites: Business Administration major, senior standing, MNGT 221, MRKT 231 and BFIN 311, or permission of department chair.

ECON 470 -- Microeconomic Analysis (3) (F)
Development of methods in economic analysis and application of these methods to problems of price and production under conditions of competition, monopoly, monopolistic or imperfect competition, and oligopoly. Prerequisites: Business Administration major, ECON 201, and ECON 202, or permission of department chair.

ECON 480 -- Macroeconomics Analysis (3) (S)
Study of determinant of income, employment, and interest rates with emphasis on government policy to stabilize economic conditions. Prerequisites: Business Administration major, ECON 201, and ECON 202, or permission of department chair.

BFIN 210 -- Personal Financial Management (3) (F, S, SS)
Overview of personal financial management and creation of wealth. Develops of personal financial management skills in budgeting income, expenditures, and planning for financial security and retirement. Explains savings and investments alternatives, financing, and credit sources, the role of insurance in protecting income and assets, and federal income tax issues. Prerequisite: None

BFIN 311 -- Principles of Finance (3 credit hours , plus 1 recitation hour) (F, S, SS)
Provides an introduction to the study of finance with an emphasis on managerial or corporate finance. Also, introduces financial institutions and investment fundamentals. Prerequisite: Business Administration, Accounting, Aviation Science or Sports Management major and ACCT 210, or permission of department chair.

BFIN 320 -- Financial Management (3) (F)
Provides an advanced coverage of major topics in managerial or corporate finance. Topics included are corporate and project valuation, financing decisions, and working capital management. Prerequisite: Business Administration major and BFIN 311, or permission of department chair.

BFIN 350 -- Investments (3) (F)
Principles of security investments, analysis of specific studies, portfolio construction, and management. Prerequisite: Business Administration major and BFIN 311 or ACCT 321, or permission of department chair.

BFIN 398 -- Special Topics in Finance (3) (F, S, SS)
Topics of special interest to business students may be offered, or in response to a request by a group of students for a specific course not otherwise available. The students conduct study of these topics as business electives. Prerequisite: Business Administration major, junior standing and permission of the instructor.

BFIN 425 -- Commercial Bank Management (3) (S)
Focuses on operation, management, and analysis of commercial banks and other financial institutions. Prerequisites: Business Administration major, BFIN 311 and ECON 318, or permission of department chair.

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Management

MNGT 221: Principles of Management (3) (F, S, SS)
Study of management principles that apply to all types of business, government and non-profit organizations with special emphasis on planning, organizing, leading, controlling and working in teams. Prerequisite: BUAD 115.

MNGT 321 -- Human Resource Management (3) (F, S, SS)
Introduces student to fundamental theories and practices relating to the interviewing, hiring, training, scheduling, placing, supervising, compensating, evaluating, promoting, and dismissing of personnel. Prerequisite: Business Administration, Aviation Science, or Sports Management, Physical Education major and MNGT 221, or permission of department chair.

MNGT 322 -- Organizational Behavior (3) (F, S)
Emphasis on development of student's understanding and knowledge of organizational setting. Instruction directed toward organizational behavior as a necessary ingredient of managerial effectiveness and understanding of the major theoretical and methodological approaches to studying behavior in organizations. Prerequisite: Business Administration or Aviation Science major and MNGT 221, or permission of department chair.

MNGT 345 -- Leadership and Teamwork (3) (F)
This course provides students with an understanding of the theory and practice of leadership in organizations, as well as the theory and practice of teamwork. It provides students with opportunities to expand their leadership skills as they learn more about working in and leading teams. Prerequisites:Business Administration major, MNGT 221, and MNGT 322, or permission of department chair.

MNGT 398 -- Special Topics in Management (3) (F, S, SS)
Topics of special interest to business students may be offered, or in response to a request by a group of students for a specific course not otherwise available. The students conduct study of these topics as business electives. Prerequisite: Junior standing and permission of the instructor.

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Management Information Systems

BMIS 380 -- Management Information Systems II (3) (F, S, SS)
Covers the theory and practice of Management Information Systems in today's digital, business organization. Applies case studies and teamwork in a variety of business problem situations. Emphasis is on practical case studies involving real corporate MIS problem scenarios, teamwork and application of business software to develop practical business solutions. MIS II is the second preparatory course towards the Microsoft Office Specialist Certification (MOSC) examination. Pre-requisites: Business Administration or Physical Education major, BMIS 190, BUAD 115 and ACCT 210, or permission of department chair

BMIS 398 -- Special Topics in Management Information Systems (3) (F, S, SS)
Topics of special interest to business students may be offered, or there is a request by a group of students for a specific course not otherwise available. The students conduct study of these topics as business electives. Prerequisite: Business Administration or Physical Education major, junior standing and permission of the instructor.

BMIS 410 -- Business Networks (3) (F)
Identify, differentiate and analyze Network requirements in today's businesses. Local Area Networks (LAN) and all five carrier service infrastructures (CSI) transport and relate costs to the businesses. Several business Examines network types and Total Cost of Operation (TCO), and on-going maintenance and support. Analyzes costs and benefits to the business of E-commerce, network security, Intranet, and Virtual Private Networks. Prerequisites: Business Administration, or Physical Education major, ACCT 210 and BMIS 380, or permission of department chair.

BMIS 475 -- Database Management Systems (3) (F)
An upper-level course study of Database Management Systems (DBMSs). Studies relational DBMSs, Data Modeling, and Database Design. Develops and presents case studies requiring relational DBMS solutions. Covers object oriented design and development. Reinforces MS-ACCESS skills and introduces ORACLE DBMS software and design techniques. Students will have the opportunity to join the ORACLE Academic Initiative. Prerequisites: Business Administration, or Physical Education major, BUAD 190, and BMIS 380 or permission of department chair.

BMIS 485 -- Decision Support Systems (3) (S)
Introduces strategies, technologies, and techniques associated with decision support systems at all levels of management. Teaches basic methodology for planning, designing, and building a Decision Support System (DSS). Examines how to use different techniques to derive information from Operational Data Store to support operational, tactical and strategic-long term decision-making. Prerequisites: Business Administration or Physical Education major and BMIS 475, or permission of department chair.

BMIS 489 -- IS Project Management (3) (S)
Student project teams work on Information Systems projects with off-campus business organizations to complete actual IS projects. Each student and team would be required to use the WEB, the ECSU Network and the entire available suite of Microsoft business software with emphasis on the MS-Project software application. Prerequisites: Business Administration major or Physical Education, MNGT 221, ACCT 210, BMIS 475 and senior standing, or permission of department chair.

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Marketing

231 -- Principles of Marketing (3) (F, S, SS)
Survey of marketing organization and methods in the socio-economic system with discussion on pricing, promotion, production, distribution of goods and services, consumer problems, institutions, and methods and policies. Prerequisite: Business Administration, Accounting, or Physical Education majors , BUAD 115.

MRKT 331 -- Promotion (3) (S)
Studies promotions as persuasive communication. Examines promotion management and its relationship to the overall marketing program. Primary emphasis on advertising, sales promotion, personal selling, consumer and market information; message appeals, media selection, and scheduling; and measuring effectiveness. Prerequisite: Business Administration major or Physical Education major, MRKT 231, and MRKT 332, or permission of department chair.

MRKT 332 -- Consumer Behavior (3) (F)
Analysis of the social, cultural, and psychological factors influencing the behaviors of consumers. Special emphasis on behavioral patterns, market segmentation research, attitude formation and change, brand loyalty, adoption of innovations, store choice decisions. Prerequisites: Business Administration or Physical Education major and MRKT 231, or permission of department chair.

MRKT 333 -- Sales (3) (S)
Course covers the role and activities of the sales manager in modern marketing. Nature and importance of the selling function in organization, effective sales techniques, and managerial tasks of designing, developing, directing, and compensating sales force. Management activities include recruiting, testing, selection, training, motivation, compensation, and evaluation for effectiveness. Prerequisites: Business Administration major or Physical Education, MRKT 231 and junior standing, or permission of department chair.

MRKT 398 -- Special Topics in Marketing (3) (F, S, SS)
Topics of special interest to business students may be offered, or there is a request by a group of students for a specific course not otherwise available. The students conduct study of these topics as business electives. Prerequisites: Business Administration major, junior standing and permission of the instructor.

MRKT 431 -- Retailing (3) (F)
Analysis of factors underlying successful operation of retail store including location and design, stock arrangement, buying and selling, advertising and display, merchandise planning and control, retail market and financial analysis, personnel management, customer relations, and non-store and service retailing. Prerequisites: Business Administration major or Physical Education and MRKT 231, or permission of department chair.

MRKT 432 -- Marketing Management (3) (F)
Studies the marketing function and its relationship to the total business organization and its environment. Emphasis is placed on the design of marketing strategies and systems. Uses case method with readings from trade and academic journals to enhance understanding. Students learn application of the tools of analysis and critical thinking to the strategic challenges marketers face. Prerequisites: Business Administration or Physical Education major, senior standing MNGT 221, MRKT 231 and at least two of the following: MRKT 331, MRKT 332, and MRKT 431, or permission of department chair.

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