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Mission, Vision, and Values



The Walter R. Davis School of Business & Economics offers a challenging and transformational student-centered undergraduate education in business. The School serves northeastern North Carolina and reaches out to the global community, primarily through teaching, while also addressing its environmentally sensitive economic needs through service and research activities.


The SBE desires to become the undergraduate business program of choice in North Carolina within the next five years.


  1. Our graduates will be able to communicate effectively.
  2. Our graduates will be able to think critically.
  3. Our graduates will demonstrate ethical and social responsibility.
  4. Our graduates will demonstrate knowledge of core business principles.

Core Values

  1. Excellence in teaching
  2. Continuous improvement of curriculum
  3. Recognizing and valuing diversity
  4. An orientation toward analytical and creative thinking
  5. Action and result oriented
  6. Ethical academic and business behavior
  7. Servant Leadership
  8. Utilization of current technology
  9. Commitment to professional placement of graduates
  10. Pride in self and School