Concentrations

Concentrations

 

Concentration in Economics and Finance

The Bachelor of Science in Business Administration with a concentration in Economics and Finance provides basic preparation for careers in banking, government, corporate finance, private entities, and investment banking. Inclusive in the program objectives is the preparation for graduate study in Business Administration, Economics, Finance, and related academic areas. Students with this concentration are on their way to being prepared for the Chartered Financial Analyst Exam.

Concentration in Management and Entrepreneurship

The concentration in Management and Entrepreneurship prepares students for all facets of running a business, whether it be their own startup, an inherited family business, or a company created and owned by others. Students experience key elements of managing human resources, preparing business plans and determining how to attain and deploy resources for maximal effect. This concentration helps students use their creativity to recognize opportunity, evaluate and develop products or services to create value and wealth in the process.

Concentration in Management Information Systems (MIS)

The MIS concentration focuses on teaching business information fundamentals, building on and enabling business majors to comprehend how these essentials relate directly to the development of information systems based on current information technology. Emphasis is on applying MIS knowledge to solving practical business problems, including projects that are imported to the classroom from regional companies. MIS is a discipline which has become vital to all business. The demand for Business majors with MIS skill sets is expected to continue to increase into the foreseeable future.

Concentration in Marketing and Data Analysis

Marketing and Data Analysis are naturally related in the current age of technology. Successful companies are not only customer-driven, but are customer-obsessed. Successes come about by developing sound marketing strategies and functions that provide superior value to customers. Companies seek to use technology to tap into markets that are yet untapped as well as target their products to the specific needs and interests of current customers. They do so using data collected from point of purchase transactions, from customer surveys and interactions both face to face and on the web, and from demographic sources. Successful companies collect, store and use this data to find ways to add value for customers. This concentration connects MIS and Marketing through the link of E-Commerce, teaching students about business intelligence and analytics, consumer behavior, sales management and managing the marketing process.