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Publications - Definitions and Specifications

University Relations & Marketing


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  • Professional Printing:Includes external printers, copy centers and the ECSU Copy Center
  • Professional Typesetting/Graphic Design/Layout: To ensure quality standards are met, it is highly recommended that publications and print materials be professionally typeset and designed. This helps protect ECSU's image.
  • Professional Writing: To ensure quality standards are upheld, particularly for text-intensive, in-depth brochures and other documents, UR&M will assist with getting materials professionally written as appropriate.
  • Photo Quality: To ensure quality standards are upheld, photos used in print publications should be of the highest quality (size, color, and clarity of photo), highest resolution (300 dpi or higher if possible) and minimal defects. This also includes all ECSU logos.

Types of Publications

  • Departmental brochures and folders
  • Academic Catalogs: Graduate, Undergraduate, Summer School
  • Program Booklets, Brochures, Flyers or Posters
    • Official University events and other annual events that will include the ECSU logos and name.Examples: Commencements,Freshman Convocation, Honors Program, Homecoming, Viking Fest, Down East Viking Football Classic, New Student Orientation, Career Fair, Founders Day, ECSU Sports Hall of Fame, Open House, Alumni Awards Banquet, etc.
  • Magazines
  • Manuals and Newsletters
  • Display Boards
  • Athletic flyers, programs, schedules, etc.
  • Presentation materials for conferences or seminars (hosted by ECSU)
  • University, Departmental and Program Logos
  • Invitations
  • Yearbook
  • Newspaper Ads
  • Letterhead/Envelopes/Business Cards
  • Custom-screened T-shirts
  • ECSU work-related clothing
  • Promotional/specialty items
  • Signage for buildings and vehicles (in coordination with Design and Construction and Auxiliary Services)
  • Publications posted to the ECSU Website
Publications that include the University's name and/or approved logos