Office of University Relations and Marketing
The Office of University Relations and Marketing (URM) is a component of the Division of Institutional Advancement. The office uses strategic communications to increase knowledge of and support for the university among its various constituents and to enhance Elizabeth City State University's image and identity. University Relations and Marketing strengthens existing relationships and creates new ones by interacting with the media; marketing the university's educational opportunities, programs, services and activities; and conveying the university's key messages. As part of a two-way approach to communications and relationship-building, they also provide feedback from internal and external audiences and improve the image and identity of the university with that feedback.
The Office of University Relations and Marketing responsibilities include three basic areas: Media Relations, Publications and Marketing. Media Relations includes managing the distribution of information to the media; providing photography services for major university events; distributing information to the campus community; serving as a key resource to the university for crisis communication; Publications including editing and publishing the ECSU Magazine, admissions recruitment materials and university catalogs; overseeing the development of internal, printed and online materials for divisions, departments, schools and programs; and reviewing and approving printed and online materials produced for distribution to the public, Marketing includes managing the creation and use of the university's brand and logos/marks; directing the university's marketing and branding efforts (including advertising); reviewing and approving videos, advertising and marketing materials developed by divisions, departments, schools and programs; and developing strategies to build and strengthen relationships between the university and the community.