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Identity Standards and Guidelines

ECSU Branding

In many cases, the first contact a person has with Elizabeth City State University is through a publication, a letter, a promotional item or through our website. Therefore, it is important that logos, colors and other elements are used consistently and uniformly to ensure recognition and to enhance the university's image. Standards and guidelines have been established for using colors, logos and visual representations of the university.

All print, electronic, and other visual communications for Elizabeth City State University must include the university's name and adhere to professional standards for content and appearance. The ECSU brand, including all identifying marks, must also adhere to the same professional standards. All communications created by divisions, departments, units and programs of the university must comply with the standards and guidelines established in this guide

The Office of Communications and Marketing is responsible for reviewing and approving communications to ensure compliance with graphics standards. However, the creating university unit is responsible for the content, accuracy and initial proofreading of their internal and external communications.

The Brand Book is below. The following tools for branding the university consistently are included in this guide:

  • University Name
  • University Colors
  • Institutional Logo and Tagline
  • Wordmark
  • Fonts
  • University Templates
    • Business Cards, Envelopes, Letterhead
    • Notepads, PowerPoint, Name Badges, Fax
    • Mailing Labels, Fax Cover Sheet
  • Email Signatures
  • Promotional Items
  • Clothing
  • Vehicle Signage
  • Building Signage
  • Independent Brands
  • Editorial Style Guide
  • Key Points You Should Know

ECSU Brand Book
Click here to Download the BRAND BOOK.

If you have questions or need assistance, please contact the department at (252) 335-3594 or email cam@ecsu.edu.