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Strategy, Editorial Direction, and Creative Direction

University Relations & Marketing


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Based upon the goals of specific initiatives, the marketing office employs a mix of strategies and tactics for effective communications. The Director of Marketing works to:

  • Manage marketing research for the university and specific initiatives
  • Direct the marketing and branding strategies for the university
  • Manage the creation of collateral materials for marketing and branding initiatives for the university
  • Provide messaging support to divisions, departments, schools, units and programs
  • Provide support to divisions departments, schools, units and programs in the creation of collateral materials for marketing initiatives

For more information about strategy, tactics, messaging and creative aspects of ECSU's marketing communications or discuss support for specific initiatives, please call 252-335-3669.