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Elizabeth City State University
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Elizabeth City State University

Suggested Curriculum Guide for Concentration in Marketing

Freshman Year

First Semester

Course and number

Semester hrs

GE 185

Health Concepts

2

GE 102

English Comp & Grammar

3

GE 115

College Algebra

3

GE 122

Freshman Seminar

1

GE 140

World Civilization I

3

BUAD 115

Introduction to Business

3

SPCH 314

Public Speaking or

3

SPCH 214

College Speech

2

 

 

17/18

Second Semester

GE 103

English Comp & Vocabulary

3

GE 118

Pre-Calculus*

3

BUAD 190

Management Information Sys. I

3

GE 141

World Civilization II

3

 

Natural Science & Lab

4

 

Physical Ed. Activity

1

 

 

17

Sophomore Year

First Semester

Course and number

Semester hrs

 

Fine Arts and Comm. Elective

2

GE 201

World Literature I

3

MATH 153

Calculus /Non-Sci. Majors

3

ACCT 210

Financial Accounting

3

BUAD 200

Business Communication

3

ECON 201

Prin of Economics I

3

 

 

17

Second Semester

 

Physical Education Activity

1

 

Language & Literature Elective

3

ACCT 220

Managerial Accounting

3

BUAD 241

Business Law

3

ECON 202

Prin. of Economics II

3

PSY 212

General Psychology

3

 

 

16

Junior Year

First Semester

Course and number

Semester hrs

MRKT 231

Principles of Marketing

3

BMIS 380

Management Info. Systems II

3

ECON 260

Business/Econ. Statistics

3

MNGT 221

Principles of Management

3

 

Directed Elective **

3

 

 

15

Second Semester

BUAD 360

Quantitative Methods

3

BFIN 311

Principles of Finance

3

BUAD 240

Ethics

3

MRKT 332

Consumer Behavior

3

 

Concentration Course

3

 

 

15

Senior Year

First Semester

Course and number

Semester hrs

 

General Elective

3

BUAD 365

Bus. Research & Report Writing

3

MRKT 421

Marketing Research

3

BUAD 490

Internship I

3

MRKT 432

Marketing Management

3

 

 

15

Second Semester

 

General Elective

3

BUAD 455

Strategic Management

3

 

Business Electives *

3

 

Concentration Course

3

ECON 455

International Economics or

3

BUAD 456

International Business

3

 

 

15

Total Semester Hours Required for Degree

127/128

*Business Electives:

Choose 6 semester hours of the following:

ACCT 335

Federal Taxation

3

BUAD 260

Career Development

3

BUAD 365

Business Research & Report Writing

3

BUAD 490

Internship I ( 3 cr. Hrs.)

3

BUAD 491

Internship II ( 6 cr Hrs.)

6

ECON 376

Public Finance

3

BUAD 424

High Tech Business

3

BUAD 322

Entrepreneurship

3

BFIN 210

Personal Financial Management

3

BUAD 425

Franchising

3

MNGT 421

Prod/Operations Management

3

Students can select any 300 and 400 level School of Business and

Economics courses or other course approved in advance by

advisor and department chair.

**Directed Electives

Choose 3 semester hours of the following

GLBS 320

World Societies & Cultures

SOC 201

Intro. Sociology

POLS 200

Introduction to Political Science

SOC 204

Intro Anthropology

 

Foreign or Sign Language