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Elizabeth City State University
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Elizabeth City State University

MRKT 331: Promotion (3) (S)

Studies promotions as persuasive communication. Examines promotion management and its relationship to the overall marketing program. Primary emphasis on advertising, sales promotion, personal selling, consumer and market information; message appeals, media selection, and scheduling; and measuring effectiveness.

Prerequisite: Business Administration major or Physical Education major, MRKT 231, and MRKT 332, or permission of department chairperson.