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Elizabeth City State University
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Elizabeth City State University

MRKT 333: Sales (3) (S)

Course covers the role and activities of the sales manager in modern marketing. Nature and importance of the selling function in organization, effective sales techniques, and managerial tasks of designing, developing, directing, and compensating sales force. Management activities include recruiting, testing, selection, training, motivation, compensation, and evaluation for effectiveness.

Prerequisites: Business Administration or Physical Education major, MRKT 231 and junior standing, or permission of department chairperson.