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Elizabeth City State University
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Elizabeth City State University

MRKT 431: Retailing (3) (F)

Analysis of factors underlying successful operation of retail store including location and design, stock arrangement, buying and selling, advertising and display, merchandise planning and control, retail market and financial analysis, personnel management, customer relations, and non-store and service retailing.

Prerequisites: Business Administration or Physical Education major and MRKT 231, or permission of department chairperson.