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Elizabeth City State University
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Elizabeth City State University

MRKT 432: Marketing Management (3) (F)

Studies the marketing function and its relationship to the total business organization and its environment. Emphasis is placed on the design of marketing strategies and systems. This is a case method course with readings from trade and academic journals to enhance understanding. Students learn application of the tools of analysis and critical thinking to the strategic challenges marketers face.

Prerequisites: Business or Physical Education major, senior standing MNGT 221, MRKT 231 and at least two of the following: MRKT 331, MRKT 332, and MRKT 431, or permission of department chairperson.