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Elizabeth City State University
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Elizabeth City State University

MUS 319: Music Merchandising & Marketing (3) (F) (Music Majors Only)

This course covers the techniques and methods of salesmanship and marketing. Focus is on an in-depth examination of the principles of successful music manufacturing, marketing, planning, budgeting, retailing, promoting, and inventory selection.

Prerequisite: Junior Status, MUS 202, 209.