The Business Administration Department offers a Bachelor of Science in Business Administration. Students will earn this degree in one of the following concentrations. Additional concentrations may be selected by a student in consultation with his or her advisor.
Concentration in Management
The field of Management prepares graduates for supervisory positions. This is the most popular concentration in the School of Business & Economics. Corporations, governments, and non-profit organizations actively recruit college graduates with good management skills. The management concentration helps students develop skills that are in high demand in the job market. Students learn to manage human resources, utilize assets effectively, apply business models, and work in teams. Management courses stress communication skills, develop expertise with computer applications, and enhance leadership abilities. Regardless of the types of goods or services produced by an entity, the path for advancement is through management.
Concentration in Marketing
Marketing is the study of the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is part of all of our lives and touches us in some way every day. Successful companies are not only customer-driven, but are customer-obsessed. Successes come about by developing sound marketing mix strategies and functions that provide superior value to customers. Thus, marketing is a key factor in business success. The marketing concentration prepares students for many exciting and lucrative positions. Marketing skills are in high demand by a variety of industries. Some graduates continue their education in a master's degree program to prepare for positions in marketing research, advertising, or public relations. Marketing employment can be found in a number of organizations, including manufacturing firms, non-profit organizations, distribution firms such as retailers and wholesalers, service suppliers, and research and advertising agencies.
Concentration in Management Information Systems (MIS)
The MIS concentration focuses on teaching business information fundamentals, building on and enabling business majors to comprehend how these essentials relate directly to the development of information systems based on current information technology. Emphasis is on applying MIS knowledge to solving practical business problems, including projects that are imported to the classroom from regional companies. MIS is a discipline which has become vital to all business. The demand for Business majors with MIS skill sets is expected to continue to increase into the foreseeable future.
Concentration in Economics and Finance
The B.S. in Business Administration with concentration in Economics and Finance provides basic preparation for careers in Banking, Government, Corporate Finance, Private entities, and Investment Banking. Inclusive in the program objectives is the preparation for graduate study in Business Administration, Economics, Finance and related academic areas.
Concentration in Entrepreneurship
Entrepreneurship is the exciting and rewarding study of individuals and organizations that identify and develop opportunities to create value in the marketplace. It is a process emphasizing creativity, opportunity recognition, evaluation, and development; often with limited resources. Entrepreneurial firms produce a substantial portion of the economy's output and are the major creator of new jobs in our society. Working for oneself, instead of a large firm or for wages, appeals to many individuals, giving them an increased sense of direction, control and satisfaction. Entrepreneurs range from rugged individualists, to stay at home moms, to research and development teams developing emerging technology all creating value and wealth in the process. The entrepreneurship concentration aims to provide the skills to be successful given the opportunity or necessity for self-employment.
Minor in Business Administration
The Department also offers a minor in Business Administration to students pursuing degrees in other schools at the University.