Elizabeth City State University

MAJOR: B.S. Degree in Business Administration - Concentration in Marketing


A. General Education Requirements Must Include: ECON 201, ECON 202, BUAD 190, GE 118 and SPCH 214 or SPCH 314			46/47
B. Major Core Course Requirements			48
BUAD 115		Introduction to Business - Must Take First			3
ACCT 210		Financial Accounting			3
ACCT 220		Managerial Accounting			3
BFIN 311		Prin. of Finance			3
BMIS 380		Management Information Systems II			3
BUAD 241		Business Law			3
BUAD 360		Quantitative Meth. for Bus./ Econ.			3
BUAD 456		International Business			3
OR
ECON 455		International Economics			3
BUAD 260		Career Development Seminar			1
BUAD 455		Strategic Management			3
BUAD 200		Business Communication			3
BUAD 240		Ethics			3
ECON 260		Business/Economics Statistics			3
MNGT 221		Principles of Management			3
MRKT 231		Principles of Marketing			3
MRKT 421		Marketing Research			3
BUAD 421		Operations Management			3
BUAD 490		Internship			3
Business Electives – choose 6 hours within following					6
BUAD 365	Business Research and Report Writing			3
ACCT 335	Federal Taxation			3
ECON 376	Public Finance			3
BUAD 260	Career Development Seminar			1
BUAD 490	Internship I			3
BUAD 491	Internship II			6
BUAD 424	High Tech Business			3
BUAD 322	Entrepreneurship			3
BFIN 210	Personal Financial Management			3
BUAD 425	Franchising			3
MNGT 421	Operations Management			3

Students can select any 300 and 400 level School of Business

and Economics courses or other course approved in advance

by advisor and department chair.


C. Concentration Requirements (choose 4 out 5 courses listed)			12
MRKT 331	Promotion or	3
MRKT 333	Sales	3
MRKT 431	Retailing	3
MRKT 332	Consumer Behavior - Required	3
MRKT 333	Sales - Required	3
MRKT 432	Marketing Management - Required	3
D. Directed Electives – 6 hours from the following			6

PSY 212 General Psychology	3
Plus one of the following courses: GLBS 320, POLS 200, SOC 201, SOC 204, Foreign Language or Sign Language	3


E. General Electives				6
F. MATH 153	Calculus for Non-Science Majors		3
Total Semester Hours Required for Degree		127/128