Course Link pop-ups require javascript, but without, links simply open target page as expected
Elizabeth City State University
print page
Elizabeth City State University

MAJOR: B.S. Degree in Business Administration - Concentration in Marketing

A. General Education Requirements

Must Include: ECON 201, ECON 202, BUAD 190, GE 118 and SPCH 214 or SPCH 314

46/47

B. Major Core Course Requirements

48

BUAD 115

Introduction to Business - Must Take First

3

ACCT 210

Financial Accounting

3

ACCT 220

Managerial Accounting

3

BFIN 311

Prin. of Finance

3

BMIS 380

Management Information Systems II

3

BUAD 241

Business Law

3

BUAD 360

Quantitative Meth. for Bus./ Econ.

3

BUAD 456

International Business

3

OR

 

 

ECON 455

International Economics

3

BUAD 260

Career Development Seminar

1

BUAD 455

Strategic Management

3

BUAD 200

Business Communication

3

BUAD 240

Ethics

3

ECON 260

Business/Economics Statistics

3

MNGT 221

Principles of Management

3

MRKT 231

Principles of Marketing

3

MRKT 421

Marketing Research

3

BUAD 421

Operations Management

3

BUAD 490

Internship

3

Business Electives – choose 6 hours within following

6

BUAD 365

Business Research and Report Writing

3

ACCT 335

Federal Taxation

3

ECON 376

Public Finance

3

BUAD 260

Career Development Seminar

1

BUAD 490

Internship I

3

BUAD 491

Internship II

6

BUAD 424

High Tech Business

3

BUAD 322

Entrepreneurship

3

BFIN 210

Personal Financial Management

3

BUAD 425

Franchising

3

MNGT 421

Operations Management

3

Students can select any 300 and 400 level School of Business

and Economics courses or other course approved in advance

by advisor and department chair.

C. Concentration Requirements
(choose 4 out 5 courses listed)

12

MRKT 331

Promotion or

3

MRKT 333

Sales

3

MRKT 431

Retailing

3

MRKT 332

Consumer Behavior - Required

3

MRKT 333

Sales - Required

3

MRKT 432

Marketing Management - Required

3

D. Directed Electives – 6 hours from the following

6

PSY 212 General Psychology

3

Plus one of the following courses: GLBS 320, POLS 200, SOC 201, SOC 204, Foreign Language or Sign Language

3

 

E. General Electives

6

F. MATH 153

Calculus for Non-Science Majors

3

Total Semester Hours Required for Degree

127/128