Suggested Curriculum Guide for Concentration in Marketing
Freshman Year
First Semester
Course and number |
Semester hrs |
|||
Health Concepts |
2 |
|||
English Comp & Grammar |
3 |
|||
College Algebra |
3 |
|||
Freshman Seminar |
1 |
|||
World Civilization I |
3 |
|||
Introduction to Business |
3 |
|||
Public Speaking or |
3 |
|||
College Speech |
2 |
|||
|
|
17/18 |
||
Second Semester
English Comp & Vocabulary |
3 |
|
Pre-Calculus* |
3 |
|
Management Information Sys. I |
3 |
|
World Civilization II |
3 |
|
|
Natural Science & Lab |
4 |
|
Physical Ed. Activity |
1 |
|
|
17 |
Sophomore Year
First Semester
Course and number |
Semester hrs |
|||
|
Fine Arts and Comm. Elective |
2 |
||
World Literature I |
3 |
|||
Calculus /Non-Sci. Majors |
3 |
|||
ACCT 210 |
Financial Accounting |
3 |
||
Business Communication |
3 |
|||
Prin of Economics I |
3 |
|||
|
|
17 |
||
Second Semester
|
Physical Education Activity |
1 |
|
Language & Literature Elective |
3 |
Managerial Accounting |
3 |
|
Business Law |
3 |
|
Prin. of Economics II |
3 |
|
General Psychology |
3 |
|
|
|
16 |
Junior Year
First Semester
Course and number |
Semester hrs |
|||
Principles of Marketing |
3 |
|||
Management Info. Systems II |
3 |
|||
Business/Econ. Statistics |
3 |
|||
Principles of Management |
3 |
|||
|
Directed Elective ** |
3 |
||
|
|
15 |
||
Second Semester
Quantitative Methods |
3 |
|
Principles of Finance |
3 |
|
Ethics |
3 |
|
Consumer Behavior |
3 |
|
|
Concentration Course |
3 |
|
|
15 |
Senior Year
First Semester
Course and number |
Semester hrs |
|||
|
General Elective |
3 |
||
Bus. Research & Report Writing |
3 |
|||
MRKT 421 |
Marketing Research |
3 |
||
Internship I |
3 |
|||
Marketing Management |
3 |
|||
|
|
15 |
||
Second Semester
|
General Elective |
3 |
||
Strategic Management |
3 |
|||
|
Business Electives * |
3 |
||
|
Concentration Course |
3 |
||
International Economics or |
3 |
|||
International Business |
3 |
|||
|
|
15 |
||
Total Semester Hours Required for Degree |
127/128 |
|||
*Business Electives:
Choose 6 semester hours of the following:
Federal Taxation |
3 |
|
Career Development |
3 |
|
Business Research & Report Writing |
3 |
|
Internship I ( 3 cr. Hrs.) |
3 |
|
Internship II ( 6 cr Hrs.) |
6 |
|
Public Finance |
3 |
|
High Tech Business |
3 |
|
Entrepreneurship |
3 |
|
Personal Financial Management |
3 |
|
Franchising |
3 |
|
Prod/Operations Management |
3 |
Students can select any 300 and 400 level School of Business and
Economics courses or other course approved in advance by
advisor and department chair.
**Directed Electives
Choose 3 semester hours of the following
GLBS 320 |
World Societies & Cultures |
Intro. Sociology |
|
Introduction to Political Science |
|
Intro Anthropology |
|
|
Foreign or Sign Language |



