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Licensing

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Elizabeth City State University's logos and marks are an integral part of our brand. In order to protect the brand, build the image of the university and enhance the brand experience, the university must have a formal licensing process for approving products that are marketed using any of the university's marks. Licensing helps to prevent the inappropriate or inconsistent use of the university's name, likeness or symbols.

Only licensed vendors may produce and market items bearing ECSU's marks. An array of products may be licensed including clothing, decorative items and other promotional items. Whenever you purchase an officially licensed ECSU product, the manufacturer returns a portion of that money to the university.

University bookstores and vendors who sell commercial products should consult the ECSU Identity Standards and Publications Guide to ensure that all products using the university's name and/or the university's logos/marks are designed according to graphics and style standards.

Strategic Marketing Affiliates (SMA) manages licensing for ECSU. For information about how to become licensed to manufacture Elizabeth City State University merchandise, please visit the Strategic Marketing Affiliates website, www.smaworks.com, or call 317-829-5690.