Identity Style and Guidelines

Visual Identity


Elizabeth City State University's institutional identity is more than just a logo and a tagline. It is a part of our brand. The ECSU brand is tied closely to our image, which is expressed across the various traditional and new media the university uses to communicate strategically with our constituents. From printed materials such as letterhead and business cards, to publications, presentations, name badges, promotional items, clothing, signage, advertising and marketing, digital/electronic communications, audio/video productions, our institutional identity makes the visual impression that builds our reputation and our image - two of our key assets.

In many cases, the first contact a person has with ECSU is through a publication, a letter, a promotional item or through our website. Therefore, logos, colors and other elements need to be used uniformly to ensure recognition and to enhance the university's image. Standards and guidelines have been established for using colors, logos and visual representations of the university.

Inconsistent use of the institutional identity and the lack of a consistent style across all communications may reduce the effectiveness and strength of the ECSU brand. Therefore, the ECSU institutional identity program applies to all communications that represent the university internally or externally. All communications created by divisions, departments, units and programs of the university must comply with the standards and guidelines established in the: THE BRAND BOOK

The following tools for branding the university consistently are included in the Brand Book:

-University Name
-University Colors
-Institutional Logos and Tagline
-University Templates
    Business Cards, Envelopes, Letterhead
    Notepads, PowerPoint, Name Badges, Fax
    Mailing Labels, Fax Cover Sheet

-Email Signature
-Promotional Items
-Vehicle Signage
-Building Signage
-Independent Brands
-Editorial Style Guide
-Key Points You Should Know

ECSU Brand Book: Identity Standards and Guidelines DOWNLOAD


The Office of Communications and Marketing is responsible for reviewing and approving communications to ensure compliance with graphics standards. However, the creating university unit is responsible for the content, accuracy and initial proofreading of their internal and external communications.

If you have questions or need assistance, please contact the Office of Communications and Marketing at (252) 335-3103 or (252) 335-3594.