Business Administration Program


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Program Overview


In addition to the general education courses, students seeking a Bachelor of Science in Business Administration degree (BSBA) take business core subjects which help them gain general business knowledge. All Business Administration majors must select an area of concentration: Economics and Finance, Entrepreneurship, Management, Management Information Systems, or Marketing. The BSBA degree provides basic professional preparation for careers in business, government, and non-profit organizations, with specific focus on administration. The curriculum is designed to help students develop the ability to evaluate and make business decisions in changing competitive, economic, legal, political, social/cultural, and technology environments; familiarize themselves with the dynamics of the internal organization and operations of business firms; develop skills in identifying problems, issues, strengths, weaknesses, opportunities and threats confronting business firms; acquire tools, methods, and techniques for analyzing and solving business problems and opportunities; and the ability to develop and implement strategies.

Program Learning Objectives

Key learning objectives for the program are:

  • Application of critical thinking skills to business decisions
  • Recognition of ethical dilemmas in business and professional environments and demonstration social responsibility.
  • Application and use of fundamental principles from the core knowledge base of Business Administration specific to the areas of accounting, economics, finance, information systems, international business, legal and social environment, management, marketing and qualitative business analysis.
  • Effective communication in both oral and written formats.

Concentrations within the major help you focus your studies on areas that will prepare you more specifically for your future careers. You must select one concentration, but you may select additional concentrations in discussion with your advisor.

  • Economics and Finance. You will learn more about the theories of economics and finance. This concentration will prepare you for careers in banking, government, corporate finance, private entities, and investment banking. The program also prepares you for graduate study in business administration, economics, finance and related academic areas.
  • Entrepreneurship. A concentration in entrepreneurship gives you the exciting and rewarding study of individuals and organizations that identify and develop opportunities to create value in the marketplace. It is a process emphasizing creativity, opportunity recognition, evaluation, and development, often with limited resources. The entrepreneurship concentration aims to provide the skills to be successful given the opportunity or necessity for self-employment.
  • Management. Coursework focuses on organizational management skills and issues, human resource management, operations management and entrepreneurship and prepares graduates for profit, not-for-profit and governmental management.
  • Management Information Systems (MIS). The study of MIS focuses on designing and understanding computer systems that help people and organizations function more effectively and efficiently. Strategic planning and ways to improve management and operational control systems are also discussed. You will study system analysis and design, database management, business network and Information technology project management.
  • Marketing. You will learn about promotions, consumer behavior, retailing, branding and marketing management. While some graduates go directly to study for their MBA, with an undergraduate degree in business with a marketing focus, you will be prepared for a marketing career in consumer research, advertising, public relations, manufacturing, distribution, retail, wholesale, other service suppliers and a range of non-profits.